Bingo Hotel Sales CRM

What is your hotel losing without a Sales CRM?

Estimate the annual revenue opportunity from better conversion, recovering lost leads and giving your sales team more productive selling time.

1. Your Hotel

Number of rooms 120

Sales executives 5

Average Room ADR (per room/night) ₹5K

Current occupancy (%) 65%

Share of incremental opportunity from rooms (%) 60%

2. Sales Opportunities

Room enquiries (per month) 100

Banquet / event enquiries (per month) 50

Average room-booking opportunity (per opportunity) ₹30K

Average banquet / event value (per opportunity) ₹1.50 L

Current average conversion (%) 10%

3. Revenue Leakage

Opportunities currently lost / not followed up (%) 10%

Expected conversion improvement (%) 20%

Lost-opportunity recovery rate (%) 10%

Selling hours recovered (per executive/month) 10

Value of one productive sales hour (per hour) ₹500

4. LNR / RFP & CRM Investment

LNR / RFP revenue influenced (per year) ₹1.00 Cr

Expected LNR / RFP improvement (%) 5%

Bingo CRM investment (per year) ₹1.20 L

Estimated annual value created

₹20.78 L

Net gain after CRM investment: ₹19.58 L

Estimated ROI

1632%

Room revenue uplift

₹4.32 L

Banquet / event uplift

₹7.20 L

Lost-opportunity recovery

₹1.26 L

LNR / RFP uplift

₹5.00 L

Sales productivity

₹3.00 L

Payback period

< 1 mo

Room revenue

₹4.32 L

Banquets / events

₹7.20 L

Lost opportunities

₹1.26 L

LNR / RFP

₹5.00 L

Productivity

₹3.00 L

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How the ROI is calculated?

Room revenue uplift: Monthly room enquiries × conversion rate × 12 × average room opportunity × conversion improvement × room-share factor.
Banquet / event uplift: Monthly event enquiries × conversion rate × 12 × average event value × conversion improvement × non-room-share factor.
Lost-opportunity recovery: Total monthly opportunities × lost-opportunity rate × recovery rate × conversion rate × 12 × weighted average opportunity value.
LNR / RFP uplift: Annual LNR / RFP revenue influenced × expected improvement.
Sales productivity: Sales executives × recovered selling hours × 12 × value per productive hour.
Total annual value: Room uplift + event uplift + lost-opportunity recovery + LNR / RFP uplift + productivity.
ROI: (Total annual value − Bingo CRM investment) ÷ Bingo CRM investment × 100.
Payback: Bingo CRM investment ÷ total annual value × 12 months.

Illustrative estimate only. Actual results vary by hotel, market, sales mix, booking value, adoption and execution. The calculator does not guarantee revenue or ROI.