Bingoforge

Bingo Hotel Sales CRM ROI Calculator.

What is your hotel losing without a Sales CRM?

Estimate the annual revenue opportunity from better conversion, recovering lost leads and giving your sales team more productive selling time.

1. Your Hotel & Sales Team

Number of rooms 120

Sales executives 5

Monthly sales enquiries / leads 150

Current lead-to-booking conversion 10%

Average booking / event value ₹40K

2. Sales Leakage & CRM Investment

Leads currently lost / not followed up 10%

Expected conversion improvement 20%

Lost-lead recovery rate 10%

Selling hours recovered / executive / month 10

Value of one productive sales hour ₹500

Bingo CRM annual investment ₹1.20 L

Estimated annual value created

₹18.12 L

Net gain after CRM investment: ₹16.92 L

Estimated ROI

1410%

Conversion uplift

₹14.40 L

Lost-lead recovery

₹72K

Sales productivity

₹3.00 L

Payback period

< 1 mo

Conversion

₹14.40 L

Lead recovery

₹72K

Productivity

₹3.00 L

How the ROI is calculated

1. Conversion uplift: Monthly leads × current conversion rate × 12 × average booking value × expected conversion improvement.
2. Lost-lead recovery: Monthly leads × lost-lead percentage × recovery rate × 12 × current conversion rate × average booking value.
3. Sales productivity: Sales executives × recovered selling hours per month × 12 × value per productive hour.
4. Total annual value: Conversion uplift + lost-lead recovery + sales productivity.
5. Net gain: Total annual value − Bingo CRM annual investment.
6. ROI: (Net gain ÷ Bingo CRM annual investment) × 100.
7. Payback: Bingo CRM annual investment ÷ total annual value × 12 months.

Illustrative estimate only. Actual results vary by hotel, market, sales mix, booking value, adoption and execution. The calculator does not guarantee revenue or ROI.